DNA Press Publishes 'The DNA of Marketing' by Ira Kalb, a Must-Have Text for Every Marketing and Sales Executive
(ContentDesk) June 29, 2005 -- Today, DNA Press announced the publishing of "The DNA of Marketing," by Ira Kalb CEO of Kalb & Associates in Los Angeles, Calif. This book offers a scientific approach to marketing, which is based on Seven Fundamental Building Blocks (the DNA of Marketing) combined with unique systems and structures invented by the author, such as Universal Marketing Structure?. DNA, the molecule that encodes information in all living organisms consists of two strands that form a double helix. Each strand is made of individual building blocks. The double helix is formed by links between the building blocks of the two strands.
A small change in a building block will result in a change of the link and this will cause a mistake in the information carried out by DNA. A mutation in DNA may lead to death of the organism.In this book, Kalb uses DNA as a metaphor for the basic building blocks of marketing. Each one needs to work together in coordinated harmony so that successful outcomes can result. As with DNA, if a small change is made in one of the building blocks, it can affect the others and produce significantly different results.Unlike most marketing books that are based on the 4P's of Marketing, this one adds the additional fundamentals of Corporate Image, Positioning, and the Marketing Information System to round out the basic building blocks required for greater success in the marketing of any product whether it is related to life sciences, technology, consumer products, or any other market segment.This unique scientific approach has been empirically proven to work in the real world in virtually all industries, under all known conditions, and in all parts of the world. Based on universal fundamentals, it will help readers of this book do a better job of marketing today, tomorrow, and well into the future.Mr.
Kalb is available for workshops and speaking events. DNA Press, LLC., Fax: 501 694-5495PO Box 572Eagleville, PA 19408BOOK INFORMATION:ISBN: 0974876534Price: $29.95Category: Academic: Business Pages: 250 Book Type: Cloth (hard cover)Size: 5 x 8 Distributors: IPG Book (www.ipgbook.com), Ingram, Baker & TaylorAvailability:
www.Amazon.com, www.dnapress.com, Barnes&Noble, Borders, and wherever books are sold..
DISCOVER THE RETIREMENT BREAKTHROUGH ?THE ROTH IRA!
If you don't know what a Roth IRA is then stop everything, print this article and read it carefully as this will certainly be the most valuable information you read this year. This next retirement account is to your net worth what light bulb was to electricity. Let me tell you about this wonderful financial invention called a Roth IRA!The main difference between the Roth and traditional IRA is that with the Roth you pay taxes first and then make the contribution. This is absolutely fantastic if you make a lot of money in the stock market because you NEVER have to pay even a dime on the capital gains! There are a ton of other advantages to the Roth IRA. Unlike the traditional IRA you can be of any age and still contribute.
You can also make a contribution to a Roth IRA at any time for a particular calendar year up until the due date of your tax return for that year. This means that if you want to make a Roth IRA contribution for 2005, you could make it anytime between January 1,...
DISCOVER THE RETIREMENT BREAKTHROUGH ?THE ROTH IRA!
Ira > DISCOVER THE RETIREMENT BREAKTHROUGH ?THE ROTH IRA!
The Main Goals A Financial Plan Should Accomplish
This article is going to briefly touch on the main things a financial plan should accomplish. You don't need a professional to help you draw up your own financial plan, but you might need professional advice and help to put some of your plans into action. Such as advice on your insurance needs to make sure you, your family and your home are adequately covered, tax advice to make sure you are not paying too little or too much, investment advice to ensure that you can reach the amount you would like to retire with while still putting money aside for your children's education and advice about what to put or not to put in your will.Those are the things you should speak to a professional about, but you should have your financial plan worked out before you speak to one so that you can let them know exactly what you wish to accomplish with your plan. Your goal is financial success; your method for reaching that goal is your financial plan. After you have drawn up your plan is the best time...
The Main Goals A Financial Plan Should Accomplish
Ira > The Main Goals A Financial Plan Should Accomplish
Kindred Media Group and Solaris Entertainment Announce Production Begins on 'Superheroes'
West Hollywood, CA (ContentDesk) October 28, 2005 -- Kindred Media Group announced today that it has partnered with Solaris Entertainment to begin production on writer-director Ed Radtkes Superheroes, the first film to be financed at the production stage by Kindred.Produced by Greg OConnor ( Tumbleweeds, Miracle ) and Solaris exec Josh Fagin with industry veteran Ira Deutchman, Superheroes is an lyrical and imaginative independent feature film that tells the story of a thirteen-year old orphan thief who escapes the mean streets of New York by stealing video cameras with his friends and retreating into the documented lives of New York City tourists. Superheroes began production on October 15, 2005, and stars Jeremy Allen White, Peter Appel, Justin Soto, Samantha Hosie-Leung, Gil Rodgers, and Ed Seamon. OConnor is also producing the upcoming Pride & Glory for New Line, which will star Colin Farrell, Edward Norton, and Nick Nolte. Ed Radtkes last film, the highly acclaimed...
Kindred Media Group and Solaris Entertainment Announce Production Begins on 'Superheroes'
Ira > Kindred Media Group and Solaris Entertainment Announce Production Begins on 'Superheroes'
The Road to Financial Freedom
The Road to Financial Freedom
By: Chris Cooper
http://www.credit-yourself.com
The road to financial freedom is a lot shorter than
you may think. For those of us who did not start
our lives wealthy because of our family, we only have 46 to 49 years of income producing ? more if you want to work into your "retirement" years.
During that time, we must complete our education or training, get a job or open a business, while meeting the many demands on what income we have left after taxes.
We have to provide for food and shelter, clothes and transportation, child rearing expenses, college tuition, vacations, Christmas presents, insurance premiums and more. The list never seems to end.
How is it that some people can retire at age 50 in
spite of all this while others will never retire at
all. If you read the article,
Get Rich Slowly - http://www.credit-yourself.com...
Ira > The Road to Financial Freedom
Armchair Millionaire Community Bulletin: You Don't Have to Be Rich to Live Rich
Interesting work by Richard Easterlin, an economic historian at UCLA, found that even though the gross domestic product per capita in the U.S. has more than doubled in the last 50 years, there has been virtually no change in the percentage of people who call themselves happy. In other words, a lot more wealth hasn't given us any more happiness. I'd also assert that more income won't necessarily provide you with financial security, either. Whether they are conscious about it or not, many people adjust their spending upward with their income, ending up with the same net worth earning $100,000 a year that they had when they earned $40,000 a year.
When we asked members of the Armchair Millionaire community to weigh in on this topic, we found that many have found ways to achieve financial security without a high income. Here are two such comments:"I make $50,000 a year--peanuts in Chicago--but I manage to save and invest over $15,000 a year. I contribute 25 percent of my pay to my...
Armchair Millionaire Community Bulletin: You Don't Have to Be Rich to Live Rich
Ira > Armchair Millionaire Community Bulletin: You Don't Have to Be Rich to Live Rich
401k Plan Loans - An Overview
Allowing loans within a 401k plan is allowed by law, but an employer is not required to do so. Many small business just can't afford the high cost of adding this feature to their plan. Even so, loans are a feature of most 401k plans. If offered, an employer must adhere to some very strict and detailed guidelines on making and administering them. The statutes governing plan loans place no specific restrictions on what the need or use will be for loans, except that the loans must be reasonably available to all participants.
But an employer can restrict the reasons for loans. Many only allow them for the following reasons: (1) to pay education expenses for yourself, spouse, or child; (2) to prevent eviction from your home; (3) to pay un-reimbursed medical expenses; or (4) to buy a first-time residence. The loan must be paid back over five years, although this can be extended for a home purchase. Usually the participant is allowed to borrow up to 50% of their vested account balance...
401k Plan Loans - An Overview
Ira > 401k Plan Loans - An Overview
HomeDepot.com, OfficeDepot.com and Now RelaxDepot.com
(ContentDesk) June 14, 2004 -- We all know that when it comes to Home improvement on the web there's basically one place to go and that's HomeDepot.com. When it comes to office supplies the address is OfficeDepot.com. But where does one go to purchase relaxation and anti-stress products? Very simple: RelaxDepot.com. We are bombarded day in and day out how stress is the silent killer, how stress is the springboard for a whole host of illnesses and diseases. What can we do to eradicate stress from...
DNA Press Publishes 'The DNA of Marketing' by Ira Kalb, a Must-Have Text for Every Marketing and Sales Executive incorporate Ira
Ira > HomeDepot.com, OfficeDepot.com and Now RelaxDepot.com
Tablet Authority Slashes the Price of the Motion Computing LE1600 Celeron Tablet PC to $1,549 - $350 below the MSRP of $1,899
Torrance, CA (ContentDesk) December 5 -- Tablet Authority, the online Tablet PC reseller, announced today that it is offering Instant Coupons to all new and existing clients that bring down the price of the Motion Computing LE1600 Celeron to $1,549. Suggested retail for the LE1600 Celeron is $1,899. With the exclusive Instant Coupon offer, Tablet Authority cuts an additional $217 off the company's regular price of $1,766. There is no limit to the number of units customers can buy at the Instant...
DNA Press Publishes 'The DNA of Marketing' by Ira Kalb, a Must-Have Text for Every Marketing and Sales Executive
Ira > Tablet Authority Slashes the Price of the Motion Computing LE1600 Celeron Tablet PC to $1,549 - $350 below the MSRP of $1,899